Good Form
More eyes. More carts.
Competing with national chains on a local budget.
2.8×
return on ad spend
68%
increase in online store sessions
34%
reduction in new customer acquisition cost
The challenge
What we were up against.
Good Form was losing online visibility to national activewear brands with far bigger ad budgets. Their Meta campaigns were running but underperforming — broad targeting, generic creative, and no clear funnel structure meant they were spending without scaling.
Our approach
How we tackled it.
We rebuilt their paid media strategy from the ground up — tighter audience targeting focused on local fitness communities, a full-funnel campaign structure, and creative that leaned into the boutique's personality rather than trying to compete on price. We also overhauled their content calendar to give the brand a consistent, ownable voice.
What we did
The work.
Paid media rebuild
Restructured their Meta campaigns with a clear awareness-to-conversion funnel, local audience targeting, and weekly creative testing to find what drove results.
Creative strategy
Developed a content direction that highlighted the in-store experience and community feel — differentiating Good Form from the national chains on personality, not price.
Content calendar
Built a monthly content plan covering product, lifestyle, and community content — giving the brand a consistent presence without overwhelming the team.
"
We'd tried running ads ourselves and got nowhere. Marquee turned it into our best-performing channel within two months.
— Good Form, Founder
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